public attitudes towards campaigns

public attitudes towards campaigns - Public Attitudes...

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Public Attitudes Toward Campaigns I. Attitudes Toward Campaigns A. In general- not particularly happy. B. Specific Concerns… 1. incumbency advantages 2. campaigns are just cheap talk 3. too long, too negative 4. $$ plays too big of a role 5. particular rules are unfair/prone to fraud C. Our Approach II. Some Overall Assessments of 2008 A. Satisfaction with Choice of Presidential Candidates- ~40% very satisfied, ~30% satisfied. B. Learned Enough to Make an Informed Choice? ~85% said they made an informed decision C. Feelings about the Results- hopeful III. Assigning Grades A. The Democrats- Mostly Bs, Majority As and Bs B. The Republicans- worse- a lot of Cs and Ds (B-D) C. The Pollsters- mostly Bs, lots of don’t knows D. The Press- lots of Ds and Fs (~40%) IV. More on Media Coverage/Campaign Tone A. More or Less Coverage of Issues? ~55% said more, ~33% said less B. More or Less Mudslinging? ~55% more mudslinging, ~28% said less C. Will People Miss the Campaign? 82% said no Campaigns and Policy I. What Effects Do Campaigns Have Post-Election Day? A. Typical approach to campaign effects- can a campaign change the outcome of the election? B. A policy-based approach- How do elected officials’ experiences as candidates in shaping their later behavior as policymakers? C. Some Effects 1. Issue Uptake 2. Promise-Keeping 3. Presidential Mandates II. Issue Uptake A. What is it?
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1. The process by which… issues highlighted by challengers in campaigns are pursed by winning legislators in their activities in office. 2. Measured as the number of legislative activities made by a legislator on his or her challenger's top issue themes from the campaign 3. An example- things the challengers focused on and how much the winner focuses on these things. B. Why should legislators engage in it? Constituency cares about these issues? 1. Because it will help them get re-elected! 2. Challengers focus their campaigns on incumbents' weaknesses, so… there is something to be gained by focusing on these weaknesses. C. How can we study it? 1. Need information on the content of campaign themes of a large sample of candidates 2. Need information on the content of legislators' activities in office 3. Every legislative activity undertaken by a legislator that received the same issue code as one of his or her challenger's priority themes is coded as uptake D. Basics of Findings about Uptake 1. It’s widespread – everyone does the same 2. Higher in Senate than House- races more competitive/widespread, more generalist 3. Safer legislators engage in more than these who are electorally vulnerable. 4. Engaging in uptake pays off electorally
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This note was uploaded on 02/23/2012 for the course POSI 1320 taught by Professor Henderson during the Fall '11 term at Texas State.

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public attitudes towards campaigns - Public Attitudes...

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