Lecture 4 (Chapter 3 Perception II)

Lecture 4 (Chapter 3 Perception II) - Agenda Welcome new...

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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Agenda Welcome new class members Review class norms Perception Learning
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Class norms Respect Come to class on time and stay till the class ends Turn off your mobile phones and pagers Don’t disturb others by chatting Participation Bring your PRS handset to every class Actively participate to contribute to the learning in  the class
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Chapter 3 Perceptions and Learning  in Organizations (Part II)
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Learning objectives: Learning Learning and types of knowledge Three learning perspectives Behavior modification Social learning theory Experiential learning
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Learning A relatively  permanent  change in  behavior  (or  behavior tendency) that occurs as a result of  a person’s interaction with the environment Explicit  vs.  tacit  knowledge Three perspective of learning Reinforcement Social learning Direct experience
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Behavior modification Learning through  reinforcement Learning occurs as individuals alter behavior  to  maximize positive  and  minimize adverse   consequences Operant  conditioning” Learning is viewed as completely dependent  on the environment Human thoughts are viewed as unimportant
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Classical conditioning Learning through  association  of paired stimuli  to elicit a  reflexive  response Pavlov’s experiment Meat unconditioned  stimulus Salivation unconditioned  response Bell conditioned  stimulus Salivation conditioned  response
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CHAPTER 3 Perceptions and Learning in Organizations (Part II) Operant conditioning
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This note was uploaded on 02/23/2012 for the course MGMT 121 taught by Professor Karenlee during the Fall '10 term at HKUST.

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Lecture 4 (Chapter 3 Perception II) - Agenda Welcome new...

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