Power point Chapters - 1-1CHAPTEROVERVIEW OF...

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Unformatted text preview: 1-1CHAPTEROVERVIEW OF MARKETING011-2LEARNING OBJECTIVESOverview of MarketingLO1 Define the role of marketing in organizations.LO2 List the elements of the marketing mix.LO3 Describe how marketers create value for a product or service.LO4 Understand why marketing is important both within and outside the firm.1-3AppleHow does this company provide value?How does this company provide value?Ryan Anson/AFP Getty Images1-4What is Marketing?Marketing is an organizational function and a set of processes for creating, capturing, communicating, and deliveringvalueto customers and for managing customer relationships in ways that benefit the organization and its stakeholders.1-5What is Marketing?1-6Marketing is about Satisfying Customer Needs and WantsWhat group is Crest targeting with this ad?What other benefits of toothpaste might Crest advertise?What groups might these benefits appeal to?Procter & Gamble1-7Marketing Entails an Exchange1-8Marketing Requires Product, Price, Place, and Promotion Decisions1-9Product: Creating ValueThe fundamental purpose of Marketing is to create value by developing a variety of offerings, including goods, services, and ideas, to satisfy customer needs....
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Power point Chapters - 1-1CHAPTEROVERVIEW OF...

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