REVIEW FOR EXAM

REVIEW FOR EXAM - COMM 121 REVIEW SECTION EXAM 1 CH. 1 4 50...

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COMM 121 REVIEW SECTION EXAM 1 CH. 1 – 4 50 MULTIPLE CHOICE QUESTIONS, 2 POINTS EACH BASED ON LECTURE, TEXTBOOK, IN-CLASS VIDEOS, AND IN-DLASS DISCUSSION Explicit Images o More “in your face”, not requiring much effort in deciphering the message the image is trying to send Implicit Images o Implied and required interpretation Horizontal Integration o Across different media type Ex. Harry Potter Owns movie, books, internet ads, merchandise (action figures, dolls, toys) Vertical Integration o All one media type Ex. film Production Distribution Showing Cultural Commons o Abstract idea of intellectual property Public Domain o Freely used within the public o Sonny Bono Copyright Act Making the time someone can keep a copyright longer Structure and Agency o We have structure, but we have agency (ability to alter the structure as a whole) Culture Jam o Using typical ad and using it to critique instead Ex. Victoria’s Secret Ad
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REVIEW FOR EXAM - COMM 121 REVIEW SECTION EXAM 1 CH. 1 4 50...

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