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FINAL EXAM STUDY GUIDE Reading – one’s own interpretation of the media presented Social Construction of Reality – there are different and similar interpretations of a certain media and finding a median Media – technology (TV, music, internet) that provides information for people, learning about the events occurring around us Media Users – people who use informational technology, audience or those who contribute to that particular type of media Mass Media – group of people who partake or are involved in the release of informational technology, large audience of anonymous users Ex. newspaper, television, radio, movie, internet Newspaper/movable print was able to distribute knowledge and information to people Explicit imagery – explicit, out-there, obvious Implicit imagery – implied, double meaning Culture Jamming – taking imagery from a well-known product and “jamming” (altering) it to send another message Culture – learned and shared ideas about behavior; culture is not passed on through genetics, exposed through parents, community, language, and are always changing Function/Influences of Media Normalcy – media gives us our sense of what’s natural, normal, desirable, etc. – cultivation – sets tone for how we think we should live Factuality, Reality, and Truth – subtly teaches us what to question and what to take as “fact” Media as Industry Media – both entertainment and news – have become a HUGE segment of the American economy and a MAJOR EXPORT to other countries Media Ownership A small number of Multimedia Entertainment Conglomerates own the majority of media and news outlets (movie studios, TV studios, publishing houses, radio stations, etc.) and all but one of these is based in the US. Why should social scientists and the general public be concerned by this small concentration of media ownership? When producing news (print, TV, internet, radio) is a business that is owned by massive corporations, would that fact affect the kinds of news stories being produced? How so? - Media control and influence on political power - Lack of Content Diversity (media pluralism) - voices - political and social viewpoints - cultural representation - Lack of competition (due to concentration of ownership) leads to homogenization of media products - Selection of news stories The News Industry
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Events into Stories What we are interested in is the process of turning events (political, social, meteorological, sporting, entertainment, etc.) into “stories” that then shape and influence our understanding of how the world works Self-Curated Media – when people like to know what’s to come (knowing what song’s will play on the radio) Curated media is not popular (we want to be able to decide what we want to watch/listen to) Conglomeration – when the media companies are part of a larger corporation Integration – vertical and horizontal Vertical – one owner acquires ALL aspects of production and distribution of a single type of media product
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This note was uploaded on 02/23/2012 for the course COMM 212 taught by Professor A during the Spring '08 term at UMass (Amherst).

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