Sessions+27+-+Chapter+15+_+16+2010+ppt

Sessions+27+-+Chapter+15+_+16+2010+ppt - * * * MAKING...

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Unformatted text preview: * * * MAKING MAKING BUSINESS WORK BUSINESS WORK SESSION 27 SESSION 27 * * * 6-2 SESSION 27 SESSION 27 GOALS AND OBJECTIVES GOALS AND OBJECTIVES To finish up materials from previous To finish up materials from previous lectures. lectures. To examine the issues and challenges of To examine the issues and challenges of distributing products. distributing products. To examine the issues and challenges of To examine the issues and challenges of promoting products. promoting products. Lecture Materials: Text Chapters 15 & 16 Lecture Materials: Text Chapters 15 & 16 * * * 6-3 SO LETS TALK ABOUT SO LETS TALK ABOUT PREVIOUS SESSIONS AND PREVIOUS SESSIONS AND MATERIAL! MATERIAL! ANY ANY QUESTIONS? QUESTIONS? * * * 6-4 LETS TALK CURRENT LETS TALK CURRENT EVENTS (WSJ) EVENTS (WSJ) * * * LETS FINISH UP THE LETS FINISH UP THE MATERIL FROM OUR MATERIL FROM OUR PREVIOUS SESSION PREVIOUS SESSION * * * Now for Our New Topic(s) Now for Our New Topic(s) P-6 * * * Chapter 15 Chapter 15 6-7 * * * WHAT IS IT WHAT IS IT THAT WE THAT WE BUY? BUY? 6-8 * * * Lets Talk Law Lets Talk Law Uniform Commercial Code Contracts Uniform Commercial Code Contracts Oral versus Written Oral versus Written Expressed versus Implied Expressed versus Implied Warranties Warranties Expressed vs. implied Expressed vs. implied Doctrine of Strict Liability reasonably Doctrine of Strict Liability reasonably safe safe Anti-Trust Anti-Trust Price fixing Price fixing 6-9 * * * Lets Talk Ethics Lets Talk Ethics Transparency Transparency * * * Importance Of Packaging Protection Attraction Description Explain Benefits Information on warranties, warnings, etc. Indication of price, value, and uses http://mm1.comm.virginia.edu/mmldata/tvads/200720/Honey_Combs 7.2.07 TOON. M. 9p.wmv http://mm1.comm.virginia.edu/mmldata/tvads/200503/Benadryl 8.27.05 E!.Sa.3p.wmv * * * Channel of Distribution Marketing Intermediaries Wholesaler Retailer Agents/Brokers Role of Intermediaries Create Efficiency Value vs. Cost * * * Distribution Effect on Your Food Dollar (In cents) 25 7.5 4.5 4 3.5 7.5 14 34 Labor Farmer Building costs Packaging Transportation Advertising Profits Misc. * * * They All Started in 1962 Company 1 st Store Goal Wal-Mart Rogers, Ark....
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Sessions+27+-+Chapter+15+_+16+2010+ppt - * * * MAKING...

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