BUS 687 Week 1 Assignment.pdf - Student Brenda Rouse...

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Page 1 of 2Student: Brenda RouseStrategy And SWOT AnalysisStrategyHisco has to develop a novel business plan which sets specific objectives and goals. The companymust also have a system to measure and monitor progress. Hisco must also emphasize on itsstrengths to effectively balance out its weakness. Even though the Company has excelled inengineering, marketing and manufacturing must be developed. The company should also driversales with Reader to rebuild its cash-flow and reduce debt. Being conscious of its threats andexploring opportunities, Hisco will gain a competitive edge by investing and acting immediately.The company has a great product which shall improve hospital caring quality and should market itsbrand to become a reputable hospital. This SWOT analysis shall assist in determining Hisco'ssuccess over the coming few years. In the next 2 years, if the Company focuses on its opportunities

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