Case 11 Gap Inc in 2010 Is the Turnaround Strategy Working

Case 11 Gap Inc in 2010 Is the Turnaround Strategy Working...

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Case 11: Gap Inc. in 2010: Is the Turnaround Strategy  Working? Gap Inc. in 2010: Is the Turnaround Strategy Working? Overview In the 1990s, Gap Inc. appeared to be in perfect sync with American pop culture and tastes. The brands represented affordable style and just about everyone was wearing Gap clothing. Many people had to have the latest pair of khakis or a cardigan from Gap. However, the company’s rapidexpansion during the late 1990s was accompanied by the addition of long-term debt of nearly $3 billion, the quality of its clothing declined, and the popularity of its styling waned.Despite being so perfectly attuned to American fashion and tastes in the 1990s, Gap began a decline in 2000 that had yet to be fully resolved by 2010. Founded as a San Francisco blue jeans retailer in 1969 by Doris and Don Fisher, their vision was to “make it simple to find a pair of jeans.” The Fishers expanded their product line during the 1970s by adding active wear appealing to a broader range of customers. The company went public in 1976 and began a rapid expansion
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This note was uploaded on 02/23/2012 for the course MGMT 6359 taught by Professor Wang during the Fall '11 term at University of Houston-Victoria.

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Case 11 Gap Inc in 2010 Is the Turnaround Strategy Working...

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