Case 18 Robin Hood - to exceed the food capacity of the...

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Case 18 Robin Hood This Synopsis of the Case is only an overview not a substitute for the detailed information in your textbook. Robin Hood Overview This 2-page case is a classic that works great in the classroom. It forces students to think outside the box, challenging them to analyze Robin Hood’s crusade against the Sheriff of Nottingham in business terms. As the case unfolds, Robin Hood’s problems are multiplying. His main source of revenue is declining as travelers are beginning to avoid coming through the forest (The market is in decline! The present strategy has run out of gas. Does Robin Hood need to expand into new geographic markets to maintain and grow revenues?). Yet, because the fame of his Merrymen is spreading, new recruits are pouring in. The size of his band is beginning
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Unformatted text preview: to exceed the food capacity of the forest and the band’s camp, because of its increasing size, is easier to detect. Discipline is becoming harder to enforce. (In other words, costs are rising and diseconomies of scale have set in—Robin Hood is caught in a classic profit squeeze! Moreover, the culture is being eroded because all the newcomers do not have the same values and beliefs as the original members who had a common bond of opposing the evil Sheriff and trying to redress grievances of the downtrodden at the hands of the ruling class. Furthermore, the Sheriff’s forces are growing stronger (i.e., competition is intensifying!). Robin needs an action plan to deal with the deteriorating situation, and he needs to implement it quickly....
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