Seminar 1 Discussion 2

Seminar 1 Discussion 2 - your service. They are unique by...

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Seminar 1 Discussion 2 Due: Monday Points Possible: 25 Discussion Thread 2: Target Markets What is a target audience? Identify and describe the five types of target audiences. How is each unique? How are they similar? For your Main Post: · Define target audience- · Describe and explain the five types of target audiences Describe how target audiences are unique and how they are similar. A target audience is the primary group of people that an advertising campaign is aimed at and appealing to (potential customers). Five broad audience categories are described as household consumers, members of business organizations, members of a trade channel, professionals, and government officials and employees. Target audiences are groups or segments of customers for
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Unformatted text preview: your service. They are unique by clearly defining who your target audience actually is. Household consumers are the most conspicuous audience (everyone) for advertising. Members of business organization is advertising audience that buys business and industrial goods and services Members of a trade channe l is the particular group of consumers singled out for an advertising or promotion campaign Professionals are an advertising audience that includes workers with special training or certification Government officials and employees is advertising audience that includes employees of government organizations at the federal, state, and local levels...
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