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Unformatted text preview: your service. They are unique by clearly defining who your target audience actually is. Household consumers are the most conspicuous audience (everyone) for advertising. Members of business organization is advertising audience that buys business and industrial goods and services Members of a trade channe l is the particular group of consumers singled out for an advertising or promotion campaign Professionals are an advertising audience that includes workers with special training or certification Government officials and employees is advertising audience that includes employees of government organizations at the federal, state, and local levels...
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- Spring '12