Seminar One Homework 1

Seminar One Homework 1 - Advertising is necessary even when...

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Seminar One Homework 1 Due: Sunday Points Possible: 25 Homework Assignment 1: Is Advertising Necessary? If a firm developed a new line of athletic shoes, priced them competitively, and distributed them in appropriate retail shops, would there be any need for advertising? Is advertising really needed for a good product that is priced right? Explain your answer. An advertisement is a message designed by the manufacturer, in order to persuade the end consumer to go for his products or services. There are several different types of advertising, which are channelized through different means of mass media. There would be a need for advertising to create awareness of the brand. It will be able to highlight the features of the product and to differentiate the product from competitors.
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Unformatted text preview: Advertising is necessary even when items or services are priced competitively and distributed appropriately. It helps make people decide what they buy. If you are selling an athletic shoe it a good idea to have your advertisement to be with a top athlete. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they are walking billboards for your business without you having to spend additional money on advertising to create it. Advertising will improve the credibility of your product....
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This note was uploaded on 02/23/2012 for the course ACC 101 taught by Professor Jeff during the Spring '12 term at Lansing.

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