This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Advertising is necessary even when items or services are priced competitively and distributed appropriately. It helps make people decide what they buy. If you are selling an athletic shoe it a good idea to have your advertisement to be with a top athlete. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they are walking billboards for your business without you having to spend additional money on advertising to create it. Advertising will improve the credibility of your product....
View Full Document
This note was uploaded on 02/23/2012 for the course ACC 101 taught by Professor Jeff during the Spring '12 term at Lansing.
- Spring '12