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Unformatted text preview: began to advertise through headlines and illustrations. In the twentieth century cinema and radio advertising took the new mass media to transmit messages to consumers. Procter & Gamble was the first company to actually understand the power of marketing. They believed in it so much and ended up spending $11,000 advertising Ivory Soap in 1882 which was a lot of money during that time. Procter & Gamble shows how well managed a company is by being a fortune 500 company. Reference Advertising . (2000-2010). Retrieved November 12, 2010, from Mediaknowall: http://www.mediaknowall.com/Advertising/history.html...
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- Spring '12