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Unformatted text preview: seeking is low involvement (OGuinn et al., 2008, p. 160). Extended problem solving is the consumer problem-solving process working when unfamiliar, expensive, or uncommonly bought products. Buying a car, purchasing a home, and a college education are examples of highly involved products or services. Buyers use different criterias to evaluate brands and spend more time searching for information and deciding on the purchase. Low involvement products tend to be less expensive and have less related social risk for example toothpaste or grocery items. Reference OGuinn, T., Allen, A., Semenik, R. (2008). Baker Online: mkt202 advertising. Mason, OH: Cengage Learning....
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- Spring '12