This preview shows page 1. Sign up to view the full content.
Unformatted text preview: I took the organization of the product and kept in mind what the person experiencing the product would feel into consideration when developing a value proposition statement. The brand is more than their product. There are self-expressive benefits that come from wearing their products. Customer perceives themselves to be a type of athlete. Tide detergent Functional benefit: Keeps clothes cleaner and makes them last longer. Emotional benefit: Smart purchase because you dont have to buy clothes that often By stating that tide detergent functions as keeping clothes cleaner and last longer youre not going to have to purchase clothes so much. The tide detergent customer was informed of the product attributes and conscious of solving a specific problem...
View Full Document
- Spring '12