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Unformatted text preview: accomplished (OGuinn et al., 2008, p. 271). Planners need to be aware of what it takes to get to the success of the product or service. Delivering a successful project starts with taking a step back and the problem or opportunity that swift the project. The success criteria are the quality of the completed job and specifics how the goals are met. Objectives for advertising should include a statement of the period of time allowed for the desired results to occur (OGuinn et al., 2008, p. 271). For example direct response is a shorter time frame then achieving brand awareness which takes longer. Focusing on communications objectives allows advertisers to consider a broad range of strategies. Reference OGuinn, T., Allen, A., Semenik, R. (2008). Baker Online: mkt202 advertising. Mason, OH: Cengage Learning....
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This note was uploaded on 02/23/2012 for the course ACC 101 taught by Professor Jeff during the Spring '12 term at Lansing.
- Spring '12