Resource Management Plan_Dye

Resource Management Plan_Dye - Resource Management Plan Our...

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Our strategy is simple. We intend to succeed by giving people a combination of excellent and interesting food in an environment that appeals to a wide and varied group of successful adults. We will focus on establishing a strong identity in our community with a grand opening. Our main focus in marketing thereafter will be to increase customer awareness in the surrounding communities. We will direct all of our tactics and programs toward the goal of explaining who we are and what we do. We will keep our standards high and execute the concept flawlessly, so that word-of-mouth will be our main marketing force. We will create an appealing and entertaining environment with unbeatable quality at an exceptional price. As an exciting and eclectic restaurant, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. All menu items are moderately priced for the area. While we are not striving to be the lowest- priced restaurant, we are aiming to offer exceptional food at reasonable prices for the average restaurant diner. Cash Flow Statement The cash flow depends on assumptions for inventory turnover and payment days. We have no sales on credit, so our cash flow does not track accounts receivable. Our projected same-day collection is critical, and is reasonable and customary in the restaurant industry. We do not expect to need any additional financial support, even when we reach the less profitable months, as the downturns are incorporated into the monthly revenue variance figures. Month-by-month assumptions for projected cash flow are included in the appendices. Pro Forma Cash Flow
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This note was uploaded on 02/23/2012 for the course OPERATIONS 330 taught by Professor Young during the Spring '12 term at DeVry Ft. Worth.

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Resource Management Plan_Dye - Resource Management Plan Our...

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