MKTG Mini test 1-18

MKTG Mini test 1-18 - MKTG043101-F10R: Mini test 1

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1 Marks: 1 Choose one answer. a. View the lecture archives, take the mini tests, read the book if there are questions you don t understand on the mini tests. b. Read the book, take the mini tests and view the lecture archive if there are questions from class you got wrong on the mini test. c. View the lectures, read the book, then take the mini tests. d. Take the mini tests until you have perfect scores on all of them. e. There is no "best" way to approach this class. It is designed so that each student can find the combination of content delivery, test taking, and interaction that meets his or her objectives for taking the class. 2 Marks: 1 Choose one answer. a. The last attempt b. The average of the three highest attempts c. The first attempt d. The average of all of your attempts e. Your highest score 3 Marks: 1 Choose one answer. a. In an exchange, the transaction is influenced by the history of previous transactions, in a relationship the value of the transaction depends on the quality of the relationship. b. In a relationship, transactions are based on written contracts; in an exchange transactions are based on verbal contracts. c. In a relationship, the same product is involved in multiple transactions; in an exchange different products are involved in each transaction. d. In a relationship, the value of the transaction is friendship; in an exchange the value of the transaction is monetary. e. In a relationship, the transaction is influenced by the history of previous transactions, in an exchange the transaction stands on its own merits. Mini test 1
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 1-18 - MKTG043101-F10R: Mini test 1

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