MKTG Mini test 1-18

MKTG Mini test 1-18 - MKTG043101-F10R Mini test 1...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marks: 1 Choose one answer. a. View the lecture archives, take the mini tests, read the book if there are questions you don t understand on the mini tests. b. Read the book, take the mini tests and view the lecture archive if there are questions from class you got wrong on the mini test. c. View the lectures, read the book, then take the mini tests. d. Take the mini tests until you have perfect scores on all of them. e. There is no "best" way to approach this class. It is designed so that each student can find the combination of content delivery, test taking, and interaction that meets his or her objectives for taking the class. 2 Marks: 1 Choose one answer. a. The last attempt b. The average of the three highest attempts c. The first attempt d. The average of all of your attempts e. Your highest score 3 Marks: 1 Choose one answer. a. In an exchange, the transaction is influenced by the history of previous transactions, in a relationship the value of the transaction depends on the quality of the relationship. b. In a relationship, transactions are based on written contracts; in an exchange transactions are based on verbal contracts. c. In a relationship, the same product is involved in multiple transactions; in an exchange different products are involved in each transaction. d. In a relationship, the value of the transaction is friendship; in an exchange the value of the transaction is monetary. e. In a relationship, the transaction is influenced by the history of previous transactions, in an exchange the transaction stands on its own merits.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern