MKTG Mini test 2-7

MKTG Mini test 2-7 - MKTG043101-F10R: Mini test 2

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1 Marks: 1 Choose one answer. a. Critics b. Free software c. Loss leaders d. Opinion leaders e. Point of purchase advertising 2 Marks: 1 Choose one answer. a. Our understanding of our true motivation. b. The number of alternatives we are able to consider during the information search stage of the consumer buying process. c. How we interpret the world around us d. Our ability to communicate without words. e. The physical environment in which we live 3 Marks: 1 Choose one answer. a. People will double their bet after taking a loss in order to win their money back. b. People will be angry if they find out they paid too much money for a product. c. People will enjoy spending money more if they earned it than if they received it as a gift. d. People prefer to discard obsolete products when newer products are available. e. People will work harder to avoid a loss than they will to achieve an equivalent gain. 4 Marks: 1 Mini test 2 Review of attempt 7 Finish review Started on Saturday, September 25, 2010, 10:52 PM Completed on Saturday, September 25, 2010, 10:58 PM Time taken 6 mins 43 secs Grade 7 out of a maximum of 10 (
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 2-7 - MKTG043101-F10R: Mini test 2

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