MKTG Mini test 2-9

MKTG Mini test 2-9 - MKTG043101-F10R: Mini test 2

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1 Marks: 1 Choose one answer. a. They are not aware of how expensive these products actually are. b. They are on a company expense account and don t have to purchase these products with their own money. c. They know that many people will lose their jobs if nobody purchases luxury products. d. Luxury products are a way for them to maintain their self image. e. They perceive these products to be investments that will be much more valuable in the future than they are right now. 2 Marks: 1 Choose one answer. a. Point of purchase advertising b. Loss leaders c. Critics d. Opinion leaders e. Free software 3 Marks: 1 Choose one answer. a. Attitudes are permanent b. Attitudes are learned c. Attitudes can be favorable or unfavorable d. Attitudes must have an object e. Attitudes are relatively stable Mini test 2 Review of attempt 9 Finish review Started on Saturday, September 25, 2010, 11:31 PM Completed on Saturday, September 25, 2010, 11:40 PM Time taken 9 mins 40 secs Grade 10 out of a maximum of 10 ( 100 %) People may not be conscious of their true motivation for purchasing a specific product. This is especially true for socially consumed products such as luxury cars and designer fashions. They may say they are purchasing these products because they are of high quality or an excellent value. The real reason is more likely to be: Marks for this submission: 1/1. Weblogs or 'blogs' have are becoming an important way for Marketers to find.
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MKTG Mini test 2-9 - MKTG043101-F10R: Mini test 2

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