MKTG Mini test 3-1

MKTG Mini test 3-1 - MKTG043101-F10R: Mini test 3

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1 Marks: 1 Choose one answer. a. They must be different from people who are not in the segment in some meaningful way. b. They must have a similar VALS profile. c. They must be able to communicate with each other. d. There must be a large number of people in the segment. e. They must be the same as each other. 2 Marks: 1 Choose one answer. a. Cultural differences. b. Local newspapers c. Shelter magazines. d. Trade publications e. NAICS codes. 3 Marks: 1 Choose one answer. a. To be able to respond more effectively to the wants of groups of potential buyers b. Because it can provide significant savings in marketing costs over the long run. c. These are all excellent reasons why a business group its customers into market segments. d. Because it is not feasible to treat all customers as if they were the same. e. To keep your business practices current with other businesses in a consumer-driven economy. 4 Marks: 1 Mini test 3 Review of attempt 1 Finish review Started on Sunday, September 26, 2010, 03:04 PM Completed on Sunday, September 26, 2010, 03:12 PM Time taken 7 mins 38 secs Grade 2 out of a maximum of 10 ( 20 %) Which of the following is a condition that must be met before you can consider a group of people to be a market segment? Marks for this submission: 0/1. Many small businesses choose to segment their customers geographically because they can effectively to communicate with their customers using __________? Marks for this submission: 1/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 3-1 - MKTG043101-F10R: Mini test 3

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