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MKTG Mini test 3-2

MKTG Mini test 3-2 - MKTG043101-F10R Mini test 3...

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1 Marks: 1 Choose one answer. a. They must like each other. b. They must be similar to each other in age. c. They must be able to communicate with each other. d. They must be different from each other in every way that is not related to your product. e. They must be similar to each other, at least with respect to you product. 2 Marks: 1 Choose one answer. a. Statistics b. Demographic c. Psychographic d. Geographic e. Buying Situation 3 Marks: 1 Choose one answer. a. In order to succeed, a company has to differentiate and become the low cost producer. b. There are three fundamental strategies, demographics, behavioral, and geographic. c. There is only room for one company to differentiate itself in a market. d. There is only room for one low cost producer in a market. e. In order to be the low cost producer, you have to differentiate. 4 Marks: 1 Choose one Mini test 3 Review of attempt 2 Finish review Started on Monday, September 27, 2010, 02:59 PM Completed on Monday, September 27, 2010, 03:05 PM Time taken 5 mins 40 secs Grade 4 out of a maximum of 10 ( 40 %) Which of the following is a condition that must be met before you can consider a group of people to be a market segment? Marks for this submission: 0/1. Which of the following was NOT one of the bases for market segmentation discussed in class?
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MKTG Mini test 3-2 - MKTG043101-F10R Mini test 3...

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