MKTG Mini test 3-3

MKTG Mini test 3-3 - MKTG043101-F10R: Mini test 3

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1 Marks: 1 Choose one answer. a. Usage rates b. Geography c. Cultural differences d. Lifestyle. e. Psychographics 2 Marks: 1 Choose one answer. a. Continue to develop the product knowing that because there are millions of i-pod users, there will probably be a large enough group who like the product for it to be successful. b. Modify the product so that seven or more of his friends like it and nobody hates it before introducing it to the market. This way there will be a larger group of potential customers for the product. c. Discontinue the product because if a large percentage of people dislike the product they will talk others out of buying it. d. Continue with the idea, but add two additional accessories so that each of his friends will have something they like. It will be easier to introduce a large number of products than just one. e. Find new friends because if they are too stupid to appreciate his great idea, they don t deserve to have him as a friend. 3 Marks: 1 Choose one answer. a. Psychographic. b. Statistical c. Geographic. d. Demographic e. Buying situation Mini test 3 Review of attempt 3 Finish review Started on Monday, September 27, 2010, 03:16 PM Completed on Monday, September 27, 2010, 03:26 PM Time taken 9 mins 39 secs Grade 4 out of a maximum of 10 ( 40 %) Shamiya is the marketing manager for a leading mattress manufacturer. She is in the process of developing a market segmentation scheme for her company. Because delivery costs are very high for mattresses, she is likely to consider ______________ along with other variables as she develops her plan? Marks for this submission: 0/1. Adam had an idea for a new i-pod accessory. He showed his idea to ten of his friends. Three of them loved the idea, four of them thought it was OK, but nothing special and three of them hated the idea. If he develops the product, he will need to sell at least 10,000
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MKTG Mini test 3-3 - MKTG043101-F10R: Mini test 3

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