MKTG Mini test 3-5

MKTG Mini test 3-5 - MKTG043101-F10R Mini test 3...

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1 Marks: 1 Choose one answer. a. Demographic b. Geographic c. Buying Situation d. Psychographic e. Statistics 2 Marks: 1 Choose one answer. a. Find useful differences between b. Measure c. Spell d. Reach e. Define 3 Marks: 1 Choose one answer. a. Time savings b. Loyalty c. Technology d. Efficiency e. Personalization 4 Mini test 3 Review of attempt 5 Finish review Started on Monday, September 27, 2010, 06:03 PM Completed on Monday, September 27, 2010, 06:12 PM Time taken 8 mins 51 secs Grade 7 out of a maximum of 10 ( 70 %) Which of the following was NOT one of the bases for market segmentation discussed in class? Marks for this submission: 1/1. Psychographics, the practice of combining psychology, lifestyle and demographic information to segments markets can provide useful insight about consumer motivations and buying patterns. One of the weaknesses of using this approach for market segmentation is that it is difficult to ___________ psychographic segments. Marks for this submission: 1/1. According to your textbook, which of these is NOT a trend that will lead to the continuing growth of one-to-one Marketing? Marks for this submission: 0/1. A(n) _____________ is a relatively homogeneous group of prospective buyers who are similar to each other in terms of their iLearn ► MKTG043101-F10R ► Quizzes ► Mini test 3 ► Review of attempt 5 Correct Correct
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