MKTG Mini test 3-6

MKTG Mini test 3-6 - MKTG043101-F10R: Mini test 3

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1 Marks: 1 Choose one answer. a. Similar to each other with respect to your product b. Different from everybody else with respect to your product c. Economically viable d. Reachable e. Environmentally responsible 2 Marks: 1 Choose one answer. a. There must be a large number of people in the segment. b. They must be the same as each other. c. They must be able to communicate with each other. d. The market potential of the group must be large enough to make it economically viable. e. They must be from a similar ethnic background. . 3 Marks: 1 Choose one answer. a. Sponsor a television program on the earth-friendly cable network. b. Sponsor a fishing tournament where the first prize is a sport utility vehicle c. Advertise in the Sierra club magazine, a magazine sent to all members of the environmentally conscious sierra club. d. Sponsor a tree planting event in the Everglades Swamp in Florida. e. Create a website for her insect repellent and exchange links with environmental websites. 4 Mini test 3 Review of attempt 6 Finish review Started on Monday, September 27, 2010, 06:23 PM Completed on Monday, September 27, 2010, 06:33 PM Time taken 9 mins 57 secs Grade 7 out of a maximum of 10 ( 70 %) Which of the following is NOT a requirement of a market segment? Marks for this submission: 1/1. Which of the following is a condition that must be met before you can consider a group of people to be a market segment? Marks for this submission: 1/1.
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MKTG Mini test 3-6 - MKTG043101-F10R: Mini test 3

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