MKTG Mini test 3-7

MKTG Mini test 3-7 - MKTG043101-F10R: Mini test 3

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1 Marks: 1 Choose one answer. a. To be able to respond more effectively to the wants of groups of potential buyers b. These are all excellent reasons why a business group its customers into market segments. c. Because it can provide significant savings in marketing costs over the long run. d. Because it is not feasible to treat all customers as if they were the same. e. To keep your business practices current with other businesses in a consumer-driven economy. 2 Marks: 1 Choose one answer. a. Can they save money by serving both communities out of the same warehouse? b. Is the community growing or shrinking? c. Are there competitors already in place in the new market? d. Is there a market for their products in the new community? e. They should consider all of these factors. 3 Marks: 1 Choose one answer. a. Product growth rate, market growth rate b. market growth rate, competitive position c. market growth rate, inflation d. product lines, prices e. market growth rate, relative market share Mini test 3 Review of attempt 7 Finish review Started on Monday, September 27, 2010, 06:48 PM Completed on Monday, September 27, 2010, 06:57 PM Time taken 9 mins Grade 9 out of a maximum of 10 ( 90 %) Why is it a good idea for a business to group its customers into market segments? Marks for this submission: 1/1. Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic
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MKTG Mini test 3-7 - MKTG043101-F10R: Mini test 3

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