MKTG Mini test 3-8

MKTG Mini test 3-8 - MKTG043101-F10R: Mini test 3

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1 Marks: 1 Choose one answer. a. Point of purchase displays b. Local newspapers. c. Regional differences d. Trade publications e. Cable television 2 Marks: 1 Choose one answer. a. Psychographic. b. Geographic. c. Statistical d. Demographic e. Buying situation 3 Marks: 1 Choose one answer. a. One-to-one b. Multisegment c. Undifferentiated d. Pretentious e. Concentrated Mini test 3 Review of attempt 8 Finish review Started on Monday, September 27, 2010, 07:09 PM Completed on Monday, September 27, 2010, 07:17 PM Time taken 8 mins 24 secs Grade 8 out of a maximum of 10 ( 80 %) One way to segment markets for business customers is by industry type. This approach is attractive because many industries have __________ which makes it cost effective to communicate with businesses in that Industry? Marks for this submission: 1/1. Bruce recently went to the eye doctor because he couldn't see clearly enough to do the crossword puzzle in the newspaper. He could see well enough to drive, just not well enough to do the puzzle. His eye doctor said he had presbyopia, a condition that is common in people who are middle aged. The doctor said that Bruce could continue to do the crossword puzzle, but he would need to wear reading glasses. Clearly, a manufacturer of reading glasses would benefit from using a ______________ segmentation approach. Marks for this submission: 1/1. A(n) ______________ targeting strategy uses a mass market approach to reach as many people as possible with the same marketing mix. Marks for this submission: 1/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 3-8 - MKTG043101-F10R: Mini test 3

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