MKTG Mini test 4-1

MKTG Mini test 4-1 - MKTG043101-F10R: Mini test 4

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1 Marks: 1 Choose one answer. a. A database designed to support one business function that is not integrated with other business functions. b. An agricultural products database. c. A piece of computer hardware used to store the information left over after data mining is complete. d. A database designed to combine information from many functional areas and make it available to decision makers. e. A computer program that compares databases within a business and identifies information that may be incorrect. 2 Marks: 1 Choose one answer. a. Exception reporting b. Data mining c. Routine reporting d. Quarterly reporting e. Environmental scanning 3 Marks: 1 Choose one answer. a. Sales data b. Scheduling information c. Customer service logs d. Google searches e. Cost information Mini test 4 Review of attempt 1 Finish review Started on Thursday, September 30, 2010, 03:19 PM Completed on Thursday, September 30, 2010, 03:28 PM Time taken 8 mins 40 secs Grade 6 out of a maximum of 10 ( 60 %) What is an information silo as described in class? Marks for this submission: 1/1. ____________ attempts to identify new business opportunities by analyzing data from past transactions? Marks for this submission: 1/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 4-1 - MKTG043101-F10R: Mini test 4

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