MKTG Mini test 4-2

MKTG Mini test 4-2 - MKTG043101-F10R: Mini test 4

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1 Marks: 1 Choose one answer. a. Promotion b. Legal c. Technological d. Competitive e. Socio-cultural 2 Marks: 1 Choose one answer. a. Customer acquisition b. Customer retention c. New product development d. Market basket analysis e. Customer abandonment 3 Marks: 1 Choose one answer. a. Sales data b. Tracking logs from the company website c. An information silo d. Ordering data e. customer service logs Mini test 4 Review of attempt 2 Finish review Started on Thursday, September 30, 2010, 10:54 PM Completed on Thursday, September 30, 2010, 11:03 PM Time taken 8 mins 21 secs Grade 5 out of a maximum of 10 ( 50 %) Which of these is NOT an 'environment' typically covered in an environmental scan? Marks for this submission: 1/1. Doc Robertson Designs is a high end fashion boutique for professional men. As part of their data mining program, they identified customers who had spent more than $1,000 on merchandise in the past and who had not made a purchase in the past 18 months. These customers were invited to an invitation-only sales event where they could purchase anything in the store for 35% off. This is an example of using data mining for _________? Marks for this submission: 0/1. Which of the following is NOT a source of internal data used in a marketing information system? Marks for this submission: 0/1.
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MKTG Mini test 4-2 - MKTG043101-F10R: Mini test 4

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