MKTG Mini test 4-3

MKTG Mini test 4-3 - MKTG043101-F10R: Mini test 4

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1 Marks: 1 Choose one answer. a. Marketing research b. All of these are sources of information for a typical marketing information system. c. Internal data d. Acquired databases e. Marketing intelligence 2 Marks: 1 Choose one answer. a. A datum is a fact; intelligence is facts that are known to be true. b. Data is the information used to make a decision, intelligence is the outcome of a decision. c. Data is filtered, intelligence is endowed with context and meaning. d. A datum is a fact; intelligence is a full appraisal of information. e. A datum is an opinion, intelligence is a fact. 3 Marks: 1 Choose one answer. a. Option b. Research finding c. Inference. d. Decision e. Dilemma 4 Marks: 1 Choose one Mini test 4 Review of attempt 3 Finish review Started on Thursday, September 30, 2010, 11:27 PM Completed on Thursday, September 30, 2010, 11:36 PM Time taken 9 mins 14 secs Grade 7 out of a maximum of 10 ( 70 %) Which of the following is NOT a source of information for a typical Marketing Information System? Marks for this submission: 1/1. What is the difference between data and intelligence as discussed in class? Marks for this submission: 1/1. A(n) ___________ is a conscious choice from among two or more alternatives? Marks for this submission: 1/1. Which of the following is NOT a typical application of data mining as discussed in class? iLearn ►
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MKTG Mini test 4-3 - MKTG043101-F10R: Mini test 4

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