MKTG Mini test 4-4

MKTG Mini test 4-4 - MKTG043101-F10R: Mini test 4

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1 Marks: 1 Choose one answer. a. customer service logs b. An information silo c. Ordering data d. Tracking logs from the company website e. Sales data 2 Marks: 1 Choose one answer. a. Data mining b. Knee-jerk c. Routine d. Executive e. Ad-hoc 3 Marks: 1 Choose one answer. a. GIGO b. Exception analysis c. Data Mining d. Data manipulation e. Environmental scanning Mini test 4 Review of attempt 4 Finish review Started on Friday, October 1, 2010, 12:00 AM Completed on Friday, October 1, 2010, 12:10 AM Time taken 9 mins 48 secs Grade 7 out of a maximum of 10 ( 70 %) Which of the following is NOT a source of internal data used in a marketing information system? Marks for this submission: 1/1. Yuli is the California regional manager for a suntan lotion company. Currently the company does not have a distributor in San Francisco. Yuli will use the company's marketing information system to decide whether or not to add a distributor in Northern California. This is an example of a(n) ___________ decision? Marks for this submission: 0/1. Lands End is a successful mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from past mail order shipments, they were able to locate the new stores in areas where many of their customers already lived. This is an example of?
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 4-4 - MKTG043101-F10R: Mini test 4

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