MKTG Mini test 4-5

MKTG Mini test 4-5 - MKTG043101-F10R: Mini test 4

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1 Marks: 1 Choose one answer. a. Internal information b. Computer hardware and software c. Marketing intelligence d. Acquired databases/internet e. Decision makers 2 Marks: 1 Choose one answer. a. To manipulate data in order to make the financial reports look better. b. To create jobs for information technology professionals c. To justify decisions that have already been made d. To support ad-hoc or one of a kind decisions. e. To persuade potential customers to try your product 3 Marks: 1 Choose one answer. a. Technological b. Socio-cultural c. Legal d. Competitive e. Promotion 4 Mini test 4 Review of attempt 5 Finish review Started on Friday, October 1, 2010, 12:26 AM Completed on Friday, October 1, 2010, 12:35 AM Time taken 8 mins 28 secs Grade 5 out of a maximum of 10 ( 50 %) BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _____________ in a marketing information system? Marks for this submission: 0/1.
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MKTG Mini test 4-5 - MKTG043101-F10R: Mini test 4

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