{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKTG Mini test 5-1

MKTG Mini test 5-1 - MKTG043101-F10R Mini test 5...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marks: 1 Choose one answer. a. Awareness b. Confirmation c. Adoption d. Evaluation e. Interest 2 Marks: 1 Choose one answer. a. Specialty good b. Convenience good c. Unsought product d. Shopping good e. Sought product. Mini test 5 Review of attempt 1 Finish review Started on Wednesday, October 6, 2010, 02:11 PM Completed on Wednesday, October 6, 2010, 02:21 PM Time taken 9 mins 24 secs Grade 5 out of a maximum of 10 ( 50 %) In order to get an individual to adopt a new product the first thing you need to create is? Marks for this submission: 0/1. Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union looking for a snack. The first thing he saw was ice cream so he bought a big bowl of it. In terms of product classification, ice cream could best be described as a(n) for Bruce? Marks for this submission: 0/1. iLearn ► MKTG043101-F10R ► Quizzes ► Mini test 5 ► Review of attempt 1 Incorrect Incorrect You are logged in as Khine Yu Lwin ( Logout ) MKTG043101-F10R: Mini test 5 https://ilearn.sfsu.edu/mod/quiz/review.php?attempt=123643&showall=true 1 of 4 10/6/2010 2:22 PM
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
3 Marks: 1 Choose one answer. a. That 'newness' is hard to define and new could mean different things for different products.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern