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Unformatted text preview: 1 Marks: 1 Choose one answer. a. Unsought product b. Shopping good c. Sought product. d. Convenience good e. Specialty good 2 Marks: 1 Choose one answer. a. The core feature set as determined by the manufacturer. b. The intangible attributes that along with the tangible attributes deliver the core benefit to the consumer. c. The core benefit disguised by fancy packaging because the customer may not be aware of what the core benefit really is. d. The actual product along with other features such as a service guarantee and cool packaging that enhance the value of the core benefit delivered to the customer. 3 Marks: 1 Choose one answer. a. All of these are important when a major benefit is not obvious by casual inspection. b. Compatibility. c. Observability d. Relative advantage e. Trialability Mini test 5 Review of attempt 2 Finish review Started on Wednesday, October 6, 2010, 05:44 PM Completed on Wednesday, October 6, 2010, 05:54 PM Time taken 9 mins 25 secs Grade 7 out of a maximum of 10 ( 70 %) Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union fro a bowl of ice cream. All they had was Dreyers Ice Cream and Bruce was really in the mood for Haagen Daz. Sothe student union fro a bowl of ice cream....
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.
- Fall '07