MKTG Mini test 5-3

MKTG Mini test 5-3 - MKTG043101-F10R: Mini test 5

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1 Marks: 1 Choose one answer. a. The tangible component of the product offering. b. The core benefit that a consumer will get from the product. c. These are all related to the central layer of the layers of the product concept. d. The consumer's internal motivation for purchasing a product e. The bundle of tangible and intangible attributes that satisfy a consumer's need 2 Marks: 1 Choose one answer. a. Specialty good b. Shopping good c. Sought product. d. Convenience good e. Unsought product 3 Marks: 1 Choose one answer. a. You can develop a significant competitive advantage if it works. b. There is less risk associated with discontinuous innovations than with incremental innovations. c. The product is so innovative that it may change the way we live. d. All of these are disadvantages of discontinuous innovations. e. You may have to spend a lot of effort helping customers understand the value of the new product. Mini test 5 Review of attempt 3 Finish review Started on Wednesday, October 6, 2010, 06:59 PM Completed on Wednesday, October 6, 2010, 07:09 PM Time taken 10 mins Grade 4 out of a maximum of 10 ( 40 %) The central level of the levels of the product concept consists of: Marks for this submission: 1/1. Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to
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MKTG Mini test 5-3 - MKTG043101-F10R: Mini test 5

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