MKTG Mini test 5-4

MKTG Mini test 5-4 - MKTG043101-F10R: Mini test 5

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1 Marks: 1 Choose one answer. a. because these people may be converted to customers if the word of mouth or 'buzz' about the new product is good enough. b. Because you need to take these people into account in order to understand the true market potential for your new product. c. Because these people can be converted to late adopters if you change your advertising method. d. Because it is fun to say there are 6 stages in a 5 stage process. e. Because these people will be the innovators for the next generation of the new product. 2 Marks: 1 Choose one answer. a. Convenience good b. Unsought product c. Shopping good d. Specialty good e. Sought product. 3 Marks: 1 Choose one answer. a. All of these are important when a major benefit is not obvious by casual inspection. b. Compatibility. c. Trialability d. Relative advantage e. Observability Mini test 5 Review of attempt 4 Finish review Started on Wednesday, October 6, 2010, 08:18 PM Completed on Wednesday, October 6, 2010, 08:24 PM Time taken 6 mins 21 secs Grade 8 out of a maximum of 10 ( 80 %) The last group in the diffusion process, non-adopters, represent people who will never buy the new product. Why is it important to remember this group when dealing with new product introductions? Marks for this submission: 0/1. Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union fro a bowl of ice cream. All they had was Dreyers Ice Cream and Bruce was really in the mood for Haagen Daz. So he walked over to Stonestown mall in order to get a bowl of Haagen Daz Ice Cream even though he really didn't have the time. In terms of product classification, Haagen Daz ice cream could best be described as a(n) for Bruce?
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 5-4 - MKTG043101-F10R: Mini test 5

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