MKTG Mini test 5-5

MKTG Mini test 5-5 - MKTG043101-F10R: Mini test 5

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1 Marks: 1 Choose one answer. a. Specialty good b. Convenience good c. Unsought product d. Shopping good e. Sought product. 2 Marks: 1 Choose one answer. a. The core benefit that a consumer will get from the product. b. These are all related to the central layer of the layers of the product concept. c. The tangible component of the product offering. d. The bundle of tangible and intangible attributes that satisfy a consumer's need e. The consumer's internal motivation for purchasing a product 3 Marks: 1 Choose one answer. a. Shopping good b. Sought product. c. Convenience good d. Specialty good e. Unsought product Mini test 5 Review of attempt 5 Finish review Started on Wednesday, October 6, 2010, 11:12 PM Completed on Wednesday, October 6, 2010, 11:16 PM Time taken 4 mins 21 secs Grade 9 out of a maximum of 10 ( 90 %) Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union looking for a snack. The first thing he saw was ice cream so he bought a big bowl of it. In terms of product classification, ice cream could best be described as a(n) for Bruce? Marks for this submission: 1/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 5-5 - MKTG043101-F10R: Mini test 5

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