This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 1 Marks: 1 Choose one answer. a. Bad timing b. Insignificant point of difference. c. No economical access to buyers. d. Poor quality e. The quality of execution of the marketing plan. 2 Marks: 1 Choose one answer. a. Adoption b. Confirmation c. Awareness d. Evaluation e. Interest 3 Marks: 1 Choose one answer. a. The core feature set as determined by the manufacturer. b. The actual product along with other features such as a service guarantee and cool packaging that enhance the value of the core benefit delivered to the customer. c. The core benefit disguised by fancy packaging because the customer may not be aware of what the core benefit really is. d. The intangible attributes that along with the tangible attributes deliver the core benefit to the consumer. 4 Mini test 5 Review of attempt 6 Finish review Started on Wednesday, October 6, 2010, 11:38 PM Completed on Wednesday, October 6, 2010, 11:47 PM Time taken 9 mins 42 secs Grade 8 out of a maximum of 10 ( 80 %) According to the research discussed in class, what is the most important factor affecting the success rate of a new product...
View Full Document
This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.
- Fall '07