MKTG Mini test 5-7

MKTG Mini test 5-7 - MKTG043101-F10R: Mini test 5

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1 Marks: 1 Choose one answer. a. It is important for students to be able to critically evaluate research. b. Businesses would be even more profitable if they didn't waste a lot of time and effort developing new products. c. It is really important for businesses to develop new products. d. You should aim to have between 23% and 39% of your revenue from new products based on these benchmarks. e. The vast majority of new product ideas fail. 2 Marks: 1 Choose one answer. a. durable good. b. non-durable good c. License to gain weight d. Component product. e. Business good. 3 Marks: 1 Choose one answer. a. Compatibility. b. Relative advantage c. All of these are important when a major benefit is not obvious by casual inspection. d. Observability e. Trialability Mini test 5 Review of attempt 7 Finish review Started on Thursday, October 7, 2010, 11:35 AM Completed on Thursday, October 7, 2010, 11:45 AM Time taken 9 mins 56 secs Grade 8 out of a maximum of 10 ( 80 %) In class, your instructor presented research about businesses showing profit leaders generate 39% of sales from new products while profit laggards generate 23% of sales from new products. What was the point he was trying to make? Marks for this submission: 1/1. Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 5-7 - MKTG043101-F10R: Mini test 5

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