MKTG Mini test 5-8

MKTG Mini test 5-8 - MKTG043101-F10R: Mini test 5

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1 Marks: 1 Choose one answer. a. Development b. Idea generation c. Market Testing d. New-product strategy development e. Business analysis f. Commercialization g. Screening and evaluation 2 Marks: 1 Choose one answer. a. The core benefit disguised by fancy packaging because the customer may not be aware of what the core benefit really is. b. The core feature set as determined by the manufacturer. c. The actual product along with other features such as a service guarantee and cool packaging that enhance the value of the core benefit delivered to the customer. d. The intangible attributes that along with the tangible attributes deliver the core benefit to the consumer. 3 Marks: 1 Choose one answer. a. durable good. b. Component product. c. non-durable good d. Business good. e. High calorie product Mini test 5 Review of attempt 8 Finish review Started on Thursday, October 7, 2010, 11:57 AM Completed on Thursday, October 7, 2010, 12:03 PM Time taken 5 mins 45 secs Grade 10 out of a maximum of 10 ( 100 %) The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company define the marketing strategy for and determine the projected income from a new product? Marks for this submission: 1/1. The augmented product on the layers of the product concept refers to: Marks for this submission: 1/1. Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 5-8 - MKTG043101-F10R: Mini test 5

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