MKTG Mini test 6-1

MKTG Mini test 6-1 - MKTG043101-F10R Mini test 6

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1 Marks: 1 Choose one answer. a. You can resolve a claim very quickly if your product has six defects or less. b. A company will not be responsible for a product deficiency unless you complain in writing. c. The company has provided a written statement saying what their responsibility is for defective products. d. A company may be responsible for a product defect whether there is anything in writing or not. e. A company will not be responsible for a product deficiency unless you complain in person. 2 Marks: 1 Choose one answer. a. Offer a consumer clues as to the quality of the product inside. b. Project an image for the product. c. Help justify the price a retailer charges for the product. d. Post-purchase utility. e. Protect the product from excessive heat or cold. 3 Marks: 1 Choose one answer. a. Individual product branding b. Excessive branding. c. Generic branding d. Private branding. e. Multiproduct branding 4 Marks: 1 Mini test 6 Review of attempt 1 Finish review Started on Tuesday, October 12, 2010, 03:00 PM Completed on Tuesday, October 12, 2010, 03:09 PM Time taken 9 mins 19 secs Grade 3 out of a maximum of 10 ( 30 %) Warranties can be either expressed or implied. An expressed warranty means that? Marks for this submission: 0/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 6-1 - MKTG043101-F10R Mini test 6

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