MKTG Mini test 6-2

MKTG Mini test 6-2 - MKTG043101-F10R: Mini test 6

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1 Marks: 1 Choose one answer. a. Trade Name b. Legal name c. Legal description d. Service bundle e. Business address 2 Marks: 1 Choose one answer. a. Cross-marketing b. Licensing c. Ingredient branding d. Co-branding. e. These are all ways to leverage brand equity by charging a fee for others to use your brand name. 3 Marks: 1 Choose one answer. a. Changed as circumstances change. b. Implied c. A warranty d. Printed on the package or in the instructions e. Perceived as valuable to your customers. Mini test 6 Review of attempt 2 Finish review Started on Tuesday, October 12, 2010, 04:02 PM Completed on Tuesday, October 12, 2010, 04:12 PM Time taken 9 mins 45 secs Grade 5 out of a maximum of 10 ( 50 %) Many companies are incorporated under one name and use a different, more familiar name when they deal with the public. For example you may be more familiar with "Kentucky Fried Chicken" than with the corporate holding company Yum! Brands which operates KFC along with other well known restaurant chains. KFC is a ___________ for Yum Brands. Marks for this submission: 1/1. One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Marks for this submission: 0/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 6-2 - MKTG043101-F10R: Mini test 6

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