MKTG Mini test 6-3

MKTG Mini test 6-3 - MKTG043101-F10R Mini test 6...

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1 Marks: 1 Choose one answer. a. Toll-free number b. Box c. Package d. Instruction manual e. Wrapper 2 Marks: 1 Choose one answer. a. Creating a brand is very different from positioning. b. It is important not to let the customer confuse product benefits with benefit with the brand name. c. It is relatively inexpensive to create a national brand when the product sells for less than $1 d. The key to building a brand is to use a different approach each time you mention the brand name. e. Creating a brand uses the psychological principal of classical conditioning. 3 Marks: 1 Choose one answer. a. Protect the product from excessive heat or cold. b. Offer a consumer clues as to the quality of the product inside. c. Post-purchase utility. d. Help justify the price a retailer charges for the product. e. Project an image for the product. 4 Marks: 1 Mini test 6 Review of attempt 3 Finish review Started on Tuesday, October 12, 2010, 11:30 PM Completed on Tuesday, October 12, 2010, 11:40 PM Time taken 9 mins 58 secs Grade 6 out of a maximum of 10 ( 60 %) A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. Marks for this submission: 0/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 6-3 - MKTG043101-F10R Mini test 6...

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