MKTG Mini test 6-4

MKTG Mini test 6-4 - MKTG043101-F10R: Mini test 6

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1 Marks: 1 Choose one answer. a. Excessive branding. b. Private branding. c. Generic branding d. Multiproduct branding e. Individual product branding 2 Marks: 1 Choose one answer. a. Brand name, service mark. b. National Brand, Producer brand c. Private-label brand, middleman brand d. Generic brand, no-name brand e. Trade name, trademark 3 Marks: 1 Choose one answer. a. Liability b. Warranty c. Label d. Warning. e. Brand promise 4 Marks: 1 Mini test 6 Review of attempt 4 Finish review Started on Wednesday, October 13, 2010, 10:15 AM Completed on Wednesday, October 13, 2010, 10:24 AM Time taken 9 mins 10 secs Grade 8 out of a maximum of 10 ( 80 %) Marks for this submission: 1/1. A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? Marks for this submission: 1/1. A _____________ is the statement indicating the liability of the manufacturer for product deficiencies?
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 6-4 - MKTG043101-F10R: Mini test 6

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