MKTG Mini test 6-5

MKTG Mini test 6-5 - MKTG043101-F10R: Mini test 6

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1 Marks: 1 Choose one answer. a. Rubber branding. b. Generic branding c. Private branding. d. Individual product branding e. Multiproduct branding 2 Marks: 1 Choose one answer. a. The express warranty b. Common sense. c. The implied warranty of merchantability d. The principle of informed consent e. The squeaky wheel principle 3 Marks: 1 Choose one answer. a. Warning. b. Liability c. Label d. Warranty e. Brand promise Mini test 6 Review of attempt 5 Finish review Started on Wednesday, October 13, 2010, 11:08 AM Completed on Wednesday, October 13, 2010, 11:15 AM Time taken 6 mins 28 secs Grade 10 out of a maximum of 10 ( 100 %) _____________ is when a business uses one brand name to cover a variety of products? Marks for this submission: 1/1. Raul purchased a microwave oven. He brought it home, plugged it in and nothing happened. Bummer. So he immediately returned it. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Period. End of story. Marks for this submission: 1/1. A _____________ is the statement indicating the liability of the manufacturer for product deficiencies? Marks for this submission: 1/1.
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MKTG Mini test 6-5 - MKTG043101-F10R: Mini test 6

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