MKTG Mini test 7-3

MKTG Mini test 7-3 - 1 Marks: 1 Choose one answer. a....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 Marks: 1 Choose one answer. a. Intangible b. Positioning c. Financial d. Advertising e. Value 2 Marks: 1 Choose one answer. a. If prices increase, customers will buy less b. If prices increase, customers will spend less c. If prices decrease, customers will spend less d. If prices increase, customers will buy elsewhere e. If prices increase, customers will buy more 3 Marks: 1 Choose one answer. a. How many additional units must we sell to pay for an advertising campaign? b. How much will we have to increase our price to meet a target return of 7.5% assuming sales remain constant? c. How much will revenue have to increase before a new investment in plant becomes profitable? d. Can we stay profitable if we match a competitor's price cut in order to maintain sales volume? e. All of these are questions that can be answered using break even analysis. 4 Mini test 7 Review of attempt 3 Finish review Started on Wednesday, October 20, 2010, 02:57 PM Completed on Wednesday, October 20, 2010, 03:07 PM Time taken 10 mins Grade 5 out of a maximum of 10 ( 50 %) In addition to determining the amount of money you will receive for your product, price serves as a __________ tool, signaling to customers where your product stands in relation to similar product offerings?customers where your product stands in relation to similar product offerings?...
View Full Document

This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

Page1 / 3

MKTG Mini test 7-3 - 1 Marks: 1 Choose one answer. a....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online