MKTG Mini test 7-4

MKTG Mini test 7-4 - MKTG043101-F10R: Mini test 7

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1 Marks: 1 Choose one answer. a. number of substitutes b. number of competitors c. experience curve d. cost of changing prices e. demand 2 Marks: 1 Choose one answer. a. Demand will increase at all price levels b. A small change in price will lead to a large change in quantity demanded. c. A small change in price will have no effect on quantity demanded d. Demand will decrease at all price levels e. A small change in price will lead to a small change in quantity demanded 3 Marks: 1 Choose one answer. a. How much will we have to increase our price to meet a target return of 7.5% assuming sales remain constant? b. Can we stay profitable if we match a competitor's price cut in order to maintain sales volume? c. How much will revenue have to increase before a new investment in plant becomes profitable? d. All of these are questions that can be answered using break even analysis. e. How many additional units must we sell to pay for an advertising campaign? 4 Marks: 1 Mini test 7 Review of attempt 4 Finish review Started on Wednesday, October 20, 2010, 03:43 PM Completed on Wednesday, October 20, 2010, 03:53 PM Time taken 9 mins 31 secs Grade 6 out of a maximum of 10 ( 60
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 7-4 - MKTG043101-F10R: Mini test 7

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