MKTG Mini test 8-2

MKTG Mini test 8-2 - MKTG043101-F10R: Mini test 8

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1 Marks: 1 Choose one answer. a. Set up a series of regional warehouses to keep inventory nearer to the customer. b. Work with a distributor who carries a variety of products and sells to a variety of customers. c. Work with a broker to negotiate deals with any customer who wishes to purchase what BruceCo is trying to liquidate. d. Hire a manufacturer's representative to call manufacturing businesses send the orders into BruceCo. e. Sell directly to customers through a company website and charge $10 shipping and handling for ground delivery and $20 shipping and handling for rush delivery. 2 Marks: 1 Choose one answer. a. Horizontal conflict b. Vertical conflict. c. A price war d. Suspended animation e. Vertical integration 3 Marks: 1 Choose one answer. a. Franchising b. Administered system c. Backward integration. d. Buying organization Mini test 8 Review of attempt 2 Finish review Started on Thursday, October 28, 2010, 11:29 PM Completed on Thursday, October 28, 2010, 11:39 PM Time taken 10 mins 1 sec Grade 4 out of a maximum of 10 ( 40 %) BruceCo is an inventory liquidator. The company identifies other businesses that have huge amounts of unsold inventory and buys it from them at pennies on the dollar. They then try to find another company that can use the inventory and sell it to them at a profit. What makes this business so fun is that you never know from day to day what product you will be dealing in or who might be a prospective
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 8-2 - MKTG043101-F10R: Mini test 8

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