MKTG Mini test 9-1

MKTG Mini test 9-1 - MKTG043101-F10R: Mini test 9

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1 Marks: 1 Choose one answer. a. Broad and deep b. Broad and narrow c. Narrow and shallow d. High and mighty? e. Narrow and deep 2 Marks: 1 Choose one answer. a. Scrambled merchandising b. Category killing c. General merchandising d. Strategic merchandising e. Disintermediated merchandising 3 Marks: 1 Choose one answer. a. Personnel b. Logistics c. Presentation d. Promotion e. Price 4 Mini test 9 Review of attempt 1 Finish review Started on Sunday, November 7, 2010, 06:04 PM Completed on Sunday, November 7, 2010, 06:13 PM Time taken 9 mins 34 secs Grade 2 out of a maximum of 10 ( 20 %) In class we talked about how merchandise assortments can be described in terms of breadth and depth. How would you classify Borders bookstore a large retailer that carries hundreds of books in several different categories as well as videos, CDs and games? Marks for this submission: 0/1. _______________ refers to an approach to merchandising where a retailer may carry several unrelated lines of merchandise in order to meet the needs of its target market? Marks for this submission: 0/1. Which of the following is NOT an issue in creating a retail store's image in the mind of the consumer?
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MKTG Mini test 9-1 - MKTG043101-F10R: Mini test 9

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