MKTG Mini test 9-2

MKTG Mini test 9-2 - MKTG043101-F10R: Mini test 9

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1 Marks: 1 Choose one answer. a. Because the ownership structure determines who you need to approach in order to sell to the store. b. Because it is easier to get an appointment with a manager of a chain store than with the manager of an independent store. c. Because decisions are made at the store-level regardless of who owns the store. d. Ownership can be vertical marketing systems, independent stores or corporate chains. e. Because other marketers will make fun of you if you don't understand the ownership structure of a store. 2 Marks: 1 Choose one answer. a. A social experience b. Shopping is all of these. c. Fun d. A way to learn about new things e. A need-satisfying experience 3 Marks: 1 Choose one answer. a. Independent store b. Corporate chain c. Business-format d. Consultancy e. Product-distribution 4 Mini test 9 Review of attempt 2 Finish review Started on Monday, November 8, 2010, 09:23 AM Completed on Monday, November 8, 2010, 09:33 AM Time taken 9 mins 34 secs Grade 4 out of a maximum of 10 ( 40 %) Why is it important for a marketer to know the ownership structure of a retail store? Marks for this submission: 1/1.
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This note was uploaded on 02/23/2012 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKTG Mini test 9-2 - MKTG043101-F10R: Mini test 9

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