MKTG Mini test 9-5

MKTG Mini test 9-5 - MKTG043101-F10R: Mini test 9

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1 Marks: 1 Choose one answer. a. Lighting b. Magic c. Store design d. Atmospherics e. Personnel 2 Marks: 1 Choose one answer. a. Corporate Chain b. Franchise c. Contractual system d. Co-op e. Independent store 3 Marks: 1 Choose one answer. a. Personnel b. Psychology c. Price d. Product e. Atmospherics Mini test 9 Review of attempt 5 Finish review Started on Monday, November 8, 2010, 12:43 PM Completed on Monday, November 8, 2010, 12:51 PM Time taken 8 mins 25 secs Grade 9 out of a maximum of 10 ( 90 %) Employees at Walt Disney Resorts wear distinctive uniforms and are trained to always be in character when they are visible by the park's guests. They put on their costumes in areas that are not visible to guests so that they will always look the part when they are on the job. This is an example of using _____________ to implement a store positioning strategy? Marks for this submission: 1/1. A ____________ is a retail concept where, typically a smaller retailer provides highly personalized service through a single retail outlet? Marks for this submission: 1/1. Many retailers play holiday music in the background and scent the air with cinnamon and peppermint to help shoppers get 'in the mood' when they are doing their Winter holiday shopping. This is an example of using __________ to implement a store positioning
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MKTG Mini test 9-5 - MKTG043101-F10R: Mini test 9

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